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Rosetta Stone - Fairfield Language Technologies |
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Client
I have used QuestionPro extensively for the last two years doing
research first for the Marine Corps and now for Fairfield Language
Technologies. The best thing about QuestionPro is that I can do almost
anything I could possibly want to do with my surveys: from basic but
vital things like having the right questionnaire format to creating
reports, tracking response, inserting more sophisticated analytical
tools like conjoint, etc. QuestionPro has the breadth and depth of tools
that a marketing researcher needs to do his job. They are also
constantly innovating adding new capabilities and expanding their
services. They are more expensive than most similar sites but the price
is not high for what they provide. QuestionPro is definitely a very good
value for the money.
Nino G. Ninov, Director of Market Research and Analysis, Fairfield Language Technologies
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Challenge
Fairfield Language Technologies wanted a integrated survey deployment and data-collection platform to conduct research on a wide variety of new product initiatives. In addition to that, a built-in analytical toolset to enhance the research effectiveness was also part of the requirement.
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Solution
After reviewing a number of solutions, Fairfield Language Technologies determined that having a hosted solution was the most cost-effective and efficient approach to meet their needs. Working with QuestionPro, Nino Ninov, Director of Market Research and Analysis was able to evaluate and conduct a wide range of surveys.
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Result
With data and insights from collecting feedback on new product initiatives as well as market research on existing products Fairfield Learning has a great understand of market trends in the language learning space.
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Additional Resources
Featured Case Studies
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