The crowdsourced feedback model provides a community setting for customers to share their ideas and expand on the ideas of other customers. The IdeaScale incentive and voting process is extremely important in harnessing this flow of customer ideas and making it an integral component of product innovation strategies.

Romi Mahajan Director, Microsoft

We are always on the lookout for innovative research methodologies that provide new insights into the way we deliver our services and believe that IdeaScale has the potential to help us engage and listen to our customers in ways we've never been able to do in the past - and thereby gain significant competitive advantage.

Tim O' Conner Senior Vice President Marketing, Unisource

In the competitive world of hospitality lodging, itn the competitive world of hospitality lodging, it's not just enough to simply solicit customer feedback -- there needs to be a mechanism to turn that feedback into real business intelligence that can be quickly incorporated into our various properties. The concept of IdeaScale is appealing to us as it provides a relatively simple way to canvas customer opinions and then give those same customers a voice to watch their ideas come to life. We are excited to be one of the initial beta testers of the IdeaScale service and believe it represents one of the new frontiers in customer feedback technologies.

John Thompson Director of Hotel Performance Training, Choice Hotels

The IdeaScale solution combines our knowledge of developing Web 2.0 Internet usage trends and how market research is evolving from more traditional methodologies. We look forward to helping to develop this tool and using it for our own clients.

Dan Healy CEO, Dan Healy

Our goal is to have the voice of the community at large play a loud part in our product planning. This means we'd like too know how the ideas you are all sharing really rank with each other. One person's all-important laser range finder module is another person'ss worst. idea ever. And the forums dontt really let you express that very easily. Enter IdeaScale!

Jeremy Toeman The "Marketing Guy", BugLabs